Mr Kipling adds Viennese Whirls to reduced sugar range

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first_imgSource: Premier FoodsPremier Foods is extending its Mr Kipling reduced sugar range with Viennese Whirls.Featuring a shortcake swirl filled with raspberry jam and crème filling, they contain 30% less sugar than their counterparts in the standard Mr Kipling range. Each reduced sugar whirl has 4.7g of sugar and 133 calories per 26g treat compared to 7.5g of sugar and 140 calories per 28g original whirl.The whirls will be available in stores from 26 December with an rsp of £1.89 for a pack of six.They join Mr Kipling Angel, Chocolate and Lemon slices in the reduced sugar range, following their launch in February 2019.The new addition will broaden the appeal of Viennese Whirls by attracting new shoppers, according to Premier Foods which said that reducing sugar intake was the ‘number one priority’ for shoppers. However, it added, suitable options in the market remain limited.“Consumers are increasingly concerned about their sugar intake. Within the cake category, our Mr Kipling 30% Less Sugar range helps consumers to address this, allowing people to enjoy sweet treats responsibly from time to time,” said Mathew Bird, brand director for Sweet Treats at Premier Foods.It comes as a survey of the European bakery industry by Tate & Lyle revealed that foods with reduced sugar and calorie options were the ‘biggest driver of business growth’.last_img read more


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first_imgShare:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to email this to a friend (Opens in new window) Kern County Fire DepartmentALBANY — A third Department of Environmental Conservation crew is traveling to Denver, where they will be assigned to assist firefighting efforts underway in western states and two additional DEC Forest Rangers are being deployed to fight wildland fires in California.New York State Gov. Andrew Cuomo also welcomed home the state’s second team of 10 DEC Forest Rangers, staff, and volunteers, including Robert Rogers, Forest Ranger from Cattaraugus County.The crew has been helping battle and contain wildland fires raging in western states for the past two weeks. These trained, expert firefighters helped battle the Cameron Peak Fire near Red Feather Lakes, Colorado. Governor Cuomo also welcomed home three additional DEC Forest Rangers who assisted wildland firefighting efforts in California and Oregon.“We’ve all seen the devastation these wildfires have had on thousands of families out west who have lost everything,” Cuomo said. “I’m proud that these brave New Yorkers stepped up and traveled to the front lines to help suppress these fires before more homes and lives are lost. These brave men and women are the very definition of New York Tough.” The returning New York crew joined federal, state, and local fire agencies battling the Cameron Peak Fire in Colorado, which is about 20 percent contained. They were tasked with securing control lines. In addition, three DEC Forest Rangers assisted in fighting fires in California and Oregon. One Ranger was assigned to the Fork Fire burning in California’s El Dorado National Forest. Another Ranger helped fight flames in the Valley Fire in rural eastern San Diego County, and the third served as Task Force Leader for operations related to the Slater Fire in Oregon.All personnel and travel expenses for the New York crews are either paid directly by the U.S. Forest Service or reimbursed to New York State based on a mutual aid agreement between states and federal land agencies.last_img read more