Analysis of the search for tourist terms in Germany: Comparison of Croatia, Italy, Spain and Greece

Analysis of the search for tourist terms in Germany: Comparison of Croatia, Italy, Spain and Greece

first_imgAccording to the number of searches of Germans on Google, the interest in holidays and stays in Croatia is in many segments higher than the interest in Spain, Italy and Greece, which are known to be the top destinations for German tourists, says the analysis of the digital agency Arbona. The Germans showed greater interest in vacationing in Croatia compared to competing countries Croatia thus becomes a camping destination that is most often searched by these countries. In the following examples on the graphs, you can see the search for German terms in the field of tourism that are searched by the residents of Germany looking for their destination for the next vacation in Croatia, Italy, Spain or Greece. Holiday house is a term that is often mentioned for Croatia at this time has great significance. It is in this graph that a comparison of the search for the term holiday home in Croatia, Spain, Italy and Greece in German in Germany can be seen. “Ferienhaus Kroatien” vs “Ferienhaus Spanien” vs “Ferienhaus Italien” vs “Ferienhaus Griechenland” According to the search, Italy, Greece and Spain are below Croatia. If you look at the graph showing the last 90 days, you can certainly see that in the 2nd month, before the declared pandemic, the search for accommodation in holiday homes in Croatia existed, but it is a big leap in the last few days when we are much more interesting to tourists the states of Spain, Italy and Greece. Research conducted using search terms on Google supports this. What is certainly good for Croatia is that it competes highly in that category as well. Again, the search index is high making Germans proven interested in visiting. This time with a smaller ratio, but still in terms of search engine searches, Greece and Spain lag behind us. There is still a visible upward trend, which makes it a leading destination where many would like to spend their vacation. Camping in Croatia is gaining more and more attention from year to year, and the demand is constantly growing. As a conclusion of the analysis from the Arbona agency, they point out that according to these indicators and search trends on Google, for the Germans, Croatia has become one of the best destinations where they want to come and spend their vacation. German users also frequently search for cities in Croatia. The following graph shows the search trend of tourist cities. A large drop in interest caused by the COVID-19 pandemic is visible, but it is also visible that in the last few days the trend has moved in a positive direction. Source: Arbona According to the search trend in the last 90 days and better results of the general situation from day to day, and looking at the positive side, Croatia ranks high as a holiday destination that is most searched in Germany. What certainly promises are the indicators that are definitely on the side of Croatia, they point out from Arbona and add that looking at the types of accommodation, we certainly stand out as one of the most desirable destinations. German regions: Most interests from Bavaria It is interesting to see the regions of Germany where users are most interested in Urlaub Kroatien, ie the desire to vacation in Croatia. Bavaria certainly leads, however Saxony, Saxony-Anhalt and Baden-Württemberg follow right after. Analysis of the search for tourist terms in Germany: Comparison of Croatia, Italy, Spain and Greece. “Camping Croatia” vs “Camping Spain” vs “Camping Greece” “Holidays Croatia” vs “Holidays Spain” vs “Holidays Italy” vs “Holidays Greece”last_img


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