Tourism experts say: Get ready, 2021 will be very successful
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“I believe in stabilization over the next year, but in 2021 we should still focus on domestic guests. Awareness of additional facilities should be raised and continental tourism strengthened. In Rakovica in 2021, we focus on marketing and long-term strategic planninge. “, Bićanić concluded. As part of the first panel, Boris Šuljić, owner of the hotel and winery Boškinac from Novalja, pointed out that this was one of the most challenging years in terms of tourism as well as the most challenging year for him as an entrepreneur. At the beginning of the lockdown, they kept all the employees and used the time to work on the progress of the company. Because of that, he pointed out, they had a very successful season. Photo: Lika Club As part of the 6th Regional Forum of Family Accommodation (FOS) in Karlovac, tourism experts from the Lika-Senj and Karlovac counties participated, who through two panel discussions, “What about (corona) tourism in 2021?”You”Hosts in crisis and after“, Offered a lot of interesting visions of the next, but also numerous experiences from the year that is now almost behind us. “Trends change independently of the corona and we have to constantly adapt. I am optimistic about 2021 and I believe that flights and maritime traffic, as well as full-profile motor tourism, will be established to a greater extent. We need to prepare well after this difficult experience which should serve as a guide for the next season and I tell everyone to prepare very well to deliver high quality. We are already working a hundred hours on new dishes” Šuljić pointed out and added that he believed in the classic continuation of his activity and a return to the “old normal”. Hrvojka Božić, director of the Museum of the Homeland War from Karlovac, which opened in 2019. She pointed out that they used digital channels this year to bring back visitors. “We turned to digital marketing and visitors quickly returned. In the summer months, we were at 80% of last year’s guests and therefore we are optimistic about 2021. It took us a while to adjust but this experience will come in handy. One of the important elements for our success is the work of the museum in the local community and the connection within the destination, and here in Karlovac there was still a lot of room for improvement. I am an optimist and I believe that with spring we can start in full force, especially because we have adapted the contents that gather a larger number of people, according to the contents of an individual character.”, Concluded Božić. “Our old values will continue to motivate people to travel. Some habits will change, but in this industry that has suffered the most I think the old values will come back.” concluded Šuljić. Hosts in crisis and after See the full panel discussion and panelists’ thoughts in the attachment. Yesterday, the 6th Regional Forum of Family Accommodation (FOS) was organized by the Section of the Family Tourism Community for the Lika-Karlovac region, which operates at the ŽK Karlovac and Otočac, and in partnership with Prilika Group. Krešo Rogoz, director of the company Croatia Open Land DMC from Karlovac, also successfully started this year, after which everything was stopped. This encouraged them to look for new resources and they used this season as a preparation for different, individual tourism and smaller groups. Mihovil Bićanić, Deputy Mayor of the Municipality of Rakovica, which is otherwise excellent in terms of tourist overnight stays, revealed that they had about 25% of overnight stays this year, but he hopes to recover soon. “It is also interesting that we raised prices which is why we got smaller groups that accumulated more money. The key is to team up, gather additional content and excellence. The whole team is working on associations and new offers and contacts with foreign agencies. We all hope for a normal spring and are based on motorists. It’s time for us all to sit down and figure out how to brand destinations and stand out together to be even more recognizable because we have a lot to show. “, pointed out Rogoz and added that in 2021 they are preparing a novelty on the market – diving on all four rivers in Karlovac. As a conclusion of the panel discussion, tourism experts said that we must prepare for next year, which in their opinion will be very successful. On the second panel “Hosts in crisis and after”Participated Martina Nimac-Klacina, President of the Family Tourism Association of the Croatian Chamber of Commerce, Marijana Lulić, Head of the Department for State Administration of Lika-Senj County, Snježana Profozić, Head of the Department for Legal and General Affairs, Information and Education, Tax Administration – Karlovac Regional Office, Mira Špoljarić, Director of the Rakovica Tourist Board.