Youth look to building South Africa’s brand

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first_imgYoung leaders at the Youth Caucus debated how to build South Africa’s nation brand as well as ways in which ordinary people could play their part in meeting the goals of the government’s National Development PlanThe future of the country depends on the youth of today, which means their attitudes and thoughts are crucial to building a strong and prosperous nation. To get a deeper understanding of youth and prompt debate and discussion on a range of pertinent issues, as part of Youth Month activities, Brand South Africa hosted a Youth Caucus.Representatives of a number of youth organisations met at the Nelson Mandela Foundation in Houghton on 21 June to discuss active citizenry and to heed the government’s call to play a role in the implementation of the National Development Plan (NDP), or Vision 2030. They included One Young World, Spring Age, Global Dignity Club, Junior Chamber International SA, Green Economy Youth, and Young Minds. Delegates spoke about youth matters and voiced their opinions on the way policies could shape the future of the country.LET’S PLAY OUR PARTSithembile Ntombela, Brand South Africa’s Brand Manager, outlined the organisation’s Play Your Part strategy to the young leaders. “Play Your Part is a nationwide campaign created to inspire, empower and celebrate active citizenship in South Africa. It aims to lift the spirit of the nation by inspiring all South Africans to contribute to positive change.”An aim behind Play Your Part was to foster social cohesion through dialogue. “We already have sport as a factor to build social cohesion but we should always be like that and not just get along because of our patriotism to our sports teams.”She said that Brand South Africa’s strategies were always guided by research, and that in a recent poll 77% of respondents said they were proud to be South African. “With bad news outnumbering good news in the media, the Play Your Part TV series is trying to balance the equation by showing ordinary people doing what they can to make the country a better place to live in.”This was why Brand South Africa had partnered with the Sowetan newspaper, Ntombela explained. The partnership would bring to the public the Sowetan/Play Your Part Dialogues, as well as South Africa The Good News.About the National Development Plan, Ntombela said: “By 2030, the country seeks to eliminate poverty and reduce inequality. We seek a country wherein all its citizens have the capabilities to grasp the ever-broadening opportunities available.”ARTS AND CULTUREAnother point she made was that for investors, arts and culture played an important role in a country’s profile. “The state of our arts and culture speak on a country’s heritage and investors love a country with a strong heritage, according to research we have done.”Brand South Africa would now be using sport and religion to try to foster active citizenry, she added.Ntombela’s presentation prompted a range of questions from delegates, such as: How do you inspire brand buy-in? How do you get big business to buy into Brand South Africa’s vision? How will Brand South change the fact that there were certain alcoholic beverages, like Castle, that are synonymous with a united South Africa?Despite challenges and setbacks, South Africa has managed to double its economy (GDP) over the past 20 years says Leigh-Gail Petersen, a Brand South Africa researcherCOMPETITIVENESSSouth Africa ranked at 53 on the World Economic Forum Global Competitive Index, the second highest spot out of a Brics (The country grouping that features Brazil, Russia, India, China and South Africa) country. With this in mind, Leigh-Gail Petersen, a Brand South Africa researcher, spoke about nation branding.“Nation branding aims to measure, build and manage the reputation of countries. Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasise their distinctive characteristics,” she said. “The branding and image of a nation-state and the successful transference of this image to its exports is just as important as what they actually produce and sell.”A national perceptions audit had found that 91% of the population was proud to be South African, while 95% had a sense of belonging to the country. “According to this audit, 82% of South African youth want to be involved in the improving of South Africa’s population but do not know how to be.”Petersen pointed out that South Africa ranked 41 out of 189 worldwide when it came to ease of doing business, but only 61% of people where familiar with doing business in the country. “Out of the 61% who are familiar with doing business in South Africa, only 32% are current investors in the country.”She added that the top sectors associated with South Africa were mining, hospitality and tourism. “The media, especially TV and radio, are sources of negative information regarding the country and that affects the country’s competitiveness.”Despite all these setbacks, Petersen added, South Africa had managed to double its gross domestic product in the last 20 years.last_img read more


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first_imgBy Dora Doss, M.S., SLP-CCC Image from Pixabay.com, CCO Return to article. Long DescriptionImage from Pixabay.com, CCOWhen an early intervention service provider begins working with a new family, often a primary goal is to establish a collaborative relationship right from the start. Research has highlighted the benefits of discussing a provider’s role with a family during the first initial visit and encouraging families to view their role as an intervener (Davies, Marshall, Brown, & Goldbart, 2016).  By engaging in at-home activities with their child and communicating with the provider, caregivers assume the role of primary change agent (Davies et al., 2016).  Additionally, an early interventionist should see themselves as a family coach, promoting a conceptualization of activities targeting a child’s goals within established routines (Davies et al., 2016). In addition to discussing roles, there are six traits that a provider can focus on during the initial visit to establish a collaborative relationship.Communication.  The communication between family members and providers should be honest and open. When communicating with families, take time to listen for what is most important to them. Communicate clearly, while being sensitive to the emotions a parent or caregiver may have related to the delays their child is experiencing (Blue-Banning, Summers, Frankland, Nelson, & Beegle, 2004).Trust.  Caregivers should feel that the provider working with their family can be trusted.  Providers can establish trust by being punctual and consistent. Families also should feel confident that their child’s early interventionist will keep the information they share confidential.  Trust is also built when a provider values a family’s goals and priorities above their own (Blue-Banning et al., 2004).Humility. Early interventionists have a strong base of knowledge related to developmental delays and disorders.  However, the caregiver is the expert on their child and should be valued as such (Kriston, 2017). A strong partnership is built when the expertise of both the provider and the family intersect to develop a family-centered plan to address a child’s developmental concerns and family goals.Flexibility. Family dynamics and circumstances will differ from one family to another.  Personalities within a family can vary as well.  A provider who adjusts their approach, style, and even the ways in which they communicate to better serve a family demonstrates flexibility.  Author and educator Elizabeth Kriston (2017) calls this “being a chameleon.”Withhold Judgement. Keeping an open mind and a willingness to learn about a family’s values and goals is key to establishing a strong collaborative relationship.  Providers should learn about a family’s schedule, work obligations, and cultural beliefs. This is especially important when serving military families as their schedule and family life may require flexibility related to their connection to military service.  Families should feel understood and not judged as they work to best support their child’s development (Blue-Banning et al., 2004).Empowerment. Early interventionists have an opportunity to prepare caregivers to be effective team members and advocates for their children. Blue-Banning and colleagues (2004) stressed that early intervention should “not only engage parents as collaborative partners while they receive services, but it should also prepare parents to be effective partners with special services they encounter as their child grows older” (p. 168).  Early intervention providers can influence caregivers’ views on the special services system and collaboration with professionals.  Strengthening caregivers’ view of working with professionals and advocating as crucial team members can yield positive interactions for years to come. This is especially important when working with families whose children may need services beyond early intervention.As providers strengthen their skills in these six areas, strong collaborative relationships can be built with families.  These relationships can then serve as a means through which a child grows and achieves positive outcomes.ReferencesBlue-Banning, M., Summers, J. A., Corine Frankland, H., Nelson, L. L., & Beegle, G. (2004). Dimensions of family and professional partnerships: Constructive guidelines for collaboration. Exceptional Children, 70(2), 167–184. https://doi.org/10.1177/001440290407000203Davies, K. E., Marshall, J., Brown, L. J., & Goldbart, J. (2017). Co-working: Parents’ conception of roles in supporting their children’s speech and language development. Child Language Teaching and Therapy, 33(2), 171–185. https://doi.org/10.1177/0265659016671169Kriston, E. (2017, December 12).  Nine Tips for Building Relationships in Early Intervention [Blog post]. Retrieved from https://www.medbridgeeducation.com/blog/2017/12/9-tips-building-relationships-early-intervention/This post was edited by Robyn DiPietro-Wells & Michaelene Ostrosky, PhD, members of the MFLN FD Early Intervention team, which aims to support the development of professionals working with military families. Find out more about the Military Families Learning Network FD concentration on our website, on Facebook, onTwitter, and YouTube.last_img read more


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first_imgParis: Trains were slowed down and holidaymakers flocked to swimming pools, beaches and lakes in western Europe on Wednesday as another heatwave set new temperature records. A host of French cities saw their highest levels since records began on Tuesday, with wine capital Bordeaux recording 41.2 degrees Celsius (106.16 Fahrenheit), beating the previous high of 40.7C registered in August 2003, weather service Meteo-France said. Forecasters predicted new temperature highs in neighbouring countries Belgium, Luxembourg, Germany and the Netherlands, where the mercury could beat the previous record of 38.6 degrees Celsius on Wednesday, according to the Dutch weather office. Also Read – Saudi Crown Prince ‘snubbed’ Pak PM, recalled jet from USMany Dutch farmers are leaving their cows outside to sleep, rather than bringing them in at night, while some kindergartens have closed their doors because of the risks for young children. Britain’s Met Office has said there is a chance that the UK temperature record of 38.5 degrees Celsius, which was recorded in Faversham, Kent, in August 2004, will also be exceeded on Thursday at the peak of the heat. The operator of the British rail network, Network Rail, said it was slowing down trains in response to the extreme weather, which comes only weeks after another record-breaking heatwave in Europe in June. Also Read – Record number of 35 candidates in fray for SL Presidential polls”Extreme heat can cause overhead wires to sag and become damaged by fast trains. We slow down services to keep passengers safe when this happens,” the company said on Twitter. Across the area affected by the unusually high heat, stretching from France up to Norway in the north, people sought out ways to cool off in lakes and rivers, leading to an increase in drowning incidents. In London, police were searching for three people who have gone missing in the River Thames while swimming. France’s weather office said the scorching conditions “require particular care, notably for vulnerable or exposed people” with almost the entire country under an orange-level weather alert, the second highest level.last_img read more