Football Three takeaways from No 10 Ohio States 5251 win over Maryland

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Ohio State sophomore running back J.K. Dobbins (2) runs the ball in the first quarter of the game against Maryland on Nov. 17. Ohio State won 52-51. Credit: Casey Cascaldo | Photo EditorNo. 10 Ohio State got to Michigan week with a single loss, but in ugly fashion, defeating Maryland 52-51 in overtime in College Park. Here are three takeaways from Saturday’s win against the Terrapins.Dobbins becomes featured backSophomore running back J.K. Dobbins knew he was going to be the featured back against Maryland. Redshirt junior Mike Weber, according to head coach Urban Meyer, suffered a quad bruise during the week, which got worse heading into the game on Saturday.Going in, Dobbins and Weber were trading series, sharing the carries at the top of the depth chart. Even though it has worked in the past, Dobbins said he is more comfortable with being “the guy” in the backfield, saying after the game he is an energetic player that gets in a groove each drive he receives.Ohio State saw that from Dobbins against the Terrapins, recording 203 yards on the ground on 37 carries, the most, he said, he had had since high school, scoring on a 1-yard rush at the end of the second quarter.Dobbins was not by himself in the running game, with redshirt sophomore quarterback Dwayne Haskins rushing for 59 yards, scoring three touchdowns on the ground.However, with the consistency of Dobbins, Haskins had the opportunity to run an offense that many expected from Ohio State at the beginning of the year: utilizing the option, but with a player who can run for short yardage, but prefers to pass.With Dobbins and Haskins, it looked like the Ohio State offense Meyer wanted to run the whole time.But with a running game that Ohio State has had all year that runs with the 1A and 1B backs at the top of the depth chart, it is not likely, assuming Weber’s return, that this kind of consistency from one back, that amount of a workload, will continue against Michigan.Haskins continues to trust the tight endsHaskins’ main targets in the passing game have not changed much this season. In Ohio State’s 1-point victory over Maryland, redshirt senior wide receiver Johnnie Dixon recorded six catches for 102 yards while redshirt senior wide receiver Terry McLaurin brought in a team-leading 118 yards and a touchdown on four catches.But in the short passing game, Haskins looked to his tight end, sophomore Luke Farrell, for consistent catches. He brought in four catches, tied for second-most on the team, for 44 yards, bringing in one for 19 yards.Farrell’s performance against Maryland tied for his most receptions in a single game this season, bringing in four catches against Purdue on Oct. 20. The 44 yards through the air was also a season high.Redshirt junior tight end Rashod Berry was also a major factor against the Terrapins, recording an 11-yard catch on a 4th-and-1 in overtime, leading to a 5-yard touchdown rush by Haskins.For the Ohio State quarterback, tight ends were not the deciding factor in Saturday’s win. But the position, both Farrell and Berry, proved to be Haskins’ security blanket, something that could be effective moving forward.Ohio State defense needs work The Ohio State defense had a day to forget against the Terrapins on Saturday, allowing the most points (52) and the second-most yards (535) it had all season.The offensive success started quickly for Maryland. Reminiscent of the Oregon State game, Maryland redshirt freshman running back Anthony McFarland recorded two touchdown runs, one for 81 yards and the other for 75 in the first quarter, recording 298 yards on 21 carries overall. Now, heading into the Michigan game, the Ohio State defense, allowing 24.6 points per game, is giving up close to 400 yards per game, with opponents averaging 5.9 yards per play and scoring 33 touchdowns against the Buckeyes this season. Defending the ground game, Ohio State is No. 6 in the Big Ten, allowing 161.3 yards per game and 4.5 yards per carry. In the passing game, opponents are completing 52.3 percent of passes against the Buckeyes, but averaging 237.4 passing yards per game, No. 10 in the conference. Next week, Ohio State will face a Michigan team that has the No. 4 rushing attack in the Big Ten, averaging 219.2 yards per game, and a passing attack that completes 65.1 percent of passes for 210.5 yards per game. The Buckeyes will have to try and stop the balanced attack of Michigan. But it cannot do it the same way Ohio State tried to stop Maryland on Saturday. read more


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first_imgZlatan Ibrahimovic has announced that he has signed for LA Galaxy for footballing reasons alone and wants to help the MLS grow during his stay thereThe signing of the football icon has been greeted warmly at the MLS with the president of Galaxy’s parent organisation AEG lauding the Swede as “one of the brightest stars that’s ever played in this market”.Ibrahimovic himself revealed to LA Times that he was lured by the prospect of experiencing a different kind of football in America and is hopeful of making a positive impression with the fans over his style of football.harry maguire, manchester UnitedMaguire says United need to build on today’s win George Patchias – September 14, 2019 Harry Maguire wants his United teammates to build on the victory over Leicester City.During the summer, Harry Maguire was referred to as the ultimate…“After being in Europe, winning 33 trophies, playing in the best teams in the world, playing with the best players in the world, I wanted to come to the US and play my game there,” said Ibrahimovic, according to Manchester Evening News.“I wanted people to enjoy my game there and to win. And I chose the Galaxy to do that. I am ready to go now. First of all, I’m there to play football. I’m not there for something else. My first objective is to play football and do what I’m good at.“I’m excited to come over and to get the experience with the Galaxy and to explore how the football is there. I want to be part of it and make it better.”last_img read more


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first_imgReports in England have suggested that Pep Guardiola will renew his efforts to sign Isco from Real Madrid this summer with a reported £75m bid on offer, claims The SunCity are known to be keen admirers of Isco and were reported to have made their interest know to the Spanish international last summer, but Isco chose to remain at the Santiago Bernabeu for another season.The Sun have reported that City are now prepared to renew their efforts to sign the highly-rated midfielder, who could potentially be allowed to leave the squad in the summer as part of the rebuilding process being planned at Real.norwich city, manchester city, premier leagueReport: City are stunned by Norwich George Patchias – September 14, 2019 Manchester City was stunned by Norwich City in todays Premier League clash.Much has been made in recent days of the potential impact of Aymeric…The former Malaga player has made 24 starts for Real in an otherwise lacklustre title defence in La Liga with the club currently 15 points behind leaders Barcelona in third place.The English newspaper states that City are prepared to table a bid in the region of £75m for a player who gone to score 40 goals in 223 appearances for Real.last_img read more


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first_imgFormer Real Madrid president Ramon Calderon believes it would be “impossible” for Los Blancos to replace Cristiano Ronaldo in case the Portuguese actually decides to join Juventus this summer.The former president claimed that Ronaldo’s exit would have serious implications at the Bernabeu.“If Ronaldo were to leave Madrid, he would leave a gap that would be impossible to fill,” Calderon told Tuttomercato.“You can not easily find a champion who, in addition to participating decisively in team play, guarantees more than 50 goals per season, and much more for the past nine years.Franck Ribery, FiorentinaFiorentina owner: “Ribery played better than Ronaldo!” Andrew Smyth – September 14, 2019 Fiorentina owner Rocco Commisso was left gushing over Franck Ribery’s performance against Juventus, which he rates above that of even Cristiano Ronaldo’s.“Florentino Perez has made excellent decisions for Real over the years, but he has the defect of not picking up the inheritance that is left to him by others. Something similar happened with Iker Casillas and Raul.“It culminated when Ronaldo realised Florentino didn’t value him the way he should. He wanted a better salary, which is normal for the best employee in a company. He was upset when reports said Real were prepared to pay double his salary to Neymar.”Ronaldo assisted Madrid grab third straight Champions League title last season, and has scored a remarkable 450 goals in 438 appearances for the Spanish giants.last_img read more


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first_imgFormer Real Madrid manager Fabio Capello thinks Cristiano Ronaldo and Lionel Messi showed a lack of respect for skipping the FIFA Football Awards show.Both players made it to the FIFPro World XI, while Juventus striker Ronaldo made it to the final three for Player of the Year and was nominated for the Puskas award.However, neither man turned up for the ceremony in London, and rumours are rife that Ronaldo decided to boycott the show after hearing that Luka Modric would win the big prize.That news didn’t go down well with Italian gaffer Capello who criticised the attitude of the former winners.FC Barcelona, Valencia CFMatch Preview: Barcelona vs Valencia Boro Tanchev – September 14, 2019 Is derby time in La Liga, as Barcelona welcomes Valencia to the Camp Nou Stadium tonight at 21:00 (CET).“It’s a lack of respect that they didn’t come,” Capello told Mundo Deportivo.“When the Oscars happen, they [the nominees] are all there. It’s possible they’ve won too often, and they don’t like to lose.“But you have to be gracious when you lose, just like when you win.”last_img read more


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first_imgIn a release from KPBSD, if no one signs up in advance for video testimony, remote participation will be cancelled in that location (Homer Middle School, or Seward Elementary School). Participants must sign up no later than 3:00pm the Friday prior to a Board of Education meeting to guarantee the remote site will be open and staffed. Homer Middle School and Seward Elementary School sites will be open—if there are advance sign ups—starting with the January 14, 2019, school board meeting. For those interested in testifying they can sign up by calling or emailing Debbie Tressler, 907-714-8836 dtressler@kpbsd.k12.ak.us.center_img Facebook0TwitterEmailPrintFriendly分享The Kenai Peninsula School District Board of Education will open two additional locations for public testimony via video during an upcoming school board meeting. Citizens have four opportunities during a board meeting to address the Board of Education on education related topics:1. Public Presentations (non-agenda items)2. Hearing of Delegations3. Public Comments on Action Items4. Public Presentations (any topic)last_img read more


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first_img“Getting manufacturers involved is one of the things we’re working on now, and we don’t have the perfect answer,” says French. “We’re trying to figure out the next best step. Our experience has been, it’s OK for a reader to see advertising from a manufacturer, they know they’re getting the magazine for nothing. The precedent has already been set. If there is an ad message in an online community it’s going to be OK, users realize without this the medium wouldn’t exist. Take the 50,000 people who got a magazine for the last 20 years. They didn’t know at the time but they were the beginnings of the community.”Geographic and Demographic TargetingMeanwhile, former Cygnus vice president of interactive Dave Iannone, founder of Web firm Go Forward Media and the architect of Cygnus’ Firehouse.com, is working toward monetizing a new set of social media sites. In 2009, Elsevier Public Safety acquired Iannone’s Firefighternation.com and brought Go Forward Media in to develop social media sites around JEMS (the Journal of Emergency Medical Services) and Law Officer. Today, JemsConnect has more than 10,000 members while LawOfficer Connect has more than 5,000 members.But the real push for the Elsevier social networks is going beyond their proprietary Ning platforms to wider social networks such as Facebook, where all three brands are approaching or exceeding more than 50,000 fans, according to Iannone. “One big story can drive traffic spikes of more than 50 percent,” he says. “JEMS recently had a story about a paramedic who died on the scene and it had more than one thousand shares on Facebook. That translates into tens of thousands of page-views. Our strategy is not to rely on any one single platform. We have the Ning-based Web site for the hardcore users and we have Facebook where people do surprising things, like link to a discussion on Firefighternation.com to read it, then come back to Facebook to discuss it. We can get more comments on Facebook about a discussion that’s actually on FirefighterNation.com. The days of one Web portal are over.”In terms of monetization, Elsevier and Go Forward sell fan pages to marketers for hundreds of dollars per month. “Once you’ve got them engaged with their customers and potential customers, they fully realize the full power of social media,” says Iannone.The three Elsevier sites are starting to offer geographically and demographically targeted advertising on a CPM basis and in 2010 will generate revenue in the seven figures, according to Iannone. “We’re looking at sizeable growth annually where we can be up there with the big boys at not much cost,” he adds. “Many consumer magazines have figured this out but b-to-b hasn’t been really taking advantage of social media. This stuff changes so quickly-if you thought the Web changed quickly, this is going to be even more rapid. If you haven’t caught up, you’re going to be in worse shape than you were with the Web 10 years ago.”Using Social Media To Take the Agency RoleFramingham, Massachusetts-based tech publisher IDG Communications is using social media to provide real-time market intelligence for its clients. In an expansion of its Strategic Marketing Services group, IDG has partnered with Networked Insights to launch IDG Social Scout—a service that uses proprietary analytics to track conversations around topics and brands and measures sentiment/engagement over time. Tapping Networked Insights’ proprietary “listening platform,” the IDG Social Scout service can track social conversations online in regard to specific topics chosen by IDG’s marketing clients, providing real-time data on how well those terms are resonating.After determining which topics its clients are most interested in learning about, IDG’s research team develops a community of sites based on conversational engagement and volume that the company will track on an ongoing basis. IDG provide clients with a benchmark report that includes their brand and three competitors. From there, it provides weekly metrics reports that show change in conversation, sentiment and key discussions.While still small in terms of overall revenue, social media services are becoming a significant revenue stream and IDG has struck seven figure deals around it, according to CEO Bob Carrigan. “Social media services have been tremendously successful from the user point of view but also the sponsorship point of view,” he says. “It’s not just great for revenue but every marketer wants to talk to us about this.”SIDEBARUsing Social Media to Market Face-to-FaceReal Simple’s 10th anniversary events get a boost from Facebook and Twitter.Real Simple, Time Inc.’s monthly women’s magazine touting quick-and-easy design, recipe and lifestyle tips, launched a dual-city 10th anniversary tour of the brand in Chicago and New York in April.The events, bolstered by a raft of sponsor partners, were supported by a significant social media outreach and participation campaign. “We wanted to have another outlet where we could let our users know about it and give them updated information, plus let everyone across the country feel involved,” says executive editor Kathleen Murray Harris.A separate Facebook group was created to divert the event-specific postings to its own forum—“We didn’t want to overwhelm the users on the primary page,” says Murray Harris—which collected more than 1,000 fans. From there, Real Simple and associated bloggers and a team of about a dozen tweeters were recruited for coverage.The #RS10 hashtag attained trending topic status “for about 15 minutes,” says Murray Harris, who estimates the social media coverage and almost 400 blog posts reached about 300,000 people, including 4,500 at the Chicago event.Those numbers translate into real impressions for advertisers and sponsors at the event, says Murray Harris, who added that the exposure eventually leads to actual ad buys and continued sponsor deals.A lesson the team learned at the Chicago event was to dial back the tweets. That’s an easy trap to make for location-based Twitter coverage—an enthusiastic stream of tweets from an event the majority of followers aren’t at can get overwhelming. “The initial feedback we got was that because we had people tweeting so often people that followed Real Simple asked us to back off a bit,” says Murray Harris. According to a 2009 Forrester Research study called “The Social Technographics of Business Buyers,” b-to-b buyers and decision makers are among the most active groups in social media. However, monetizing around that participation has been a struggle for b-to-b publishers.Still, turning social media into a revenue-generating business is a priority for many publishers in 2010. As Cygnus Business Media looks to build value after emerging from its Chapter 11 restructuring last year, one of its top priorities will be harnessing what CEO John French calls “social business media.”“Social media is the buzz word du jour but just like how everyone talked about Webinars and e-newsletters a couple years ago, everybody finds a new horse to ride,” he says. “We think social business media is as important as those previous developments but it’s a lot bigger. Business-to-business is a form of social media. The difference was in years past, it was done in print. We’ve gone from magazines delivering push content to getting the people out there to get together and talk.”The next step is figuring out how to monetize social media around communities such as Firehouse.com, Officer.com and EMSUnited.com. As part of the relaunch of its brand, Demers Ambulances wanted to create a social business media “buzz” and purchased an integrated package in order to reach a targeted group of EMS professionals that included ads, e-blasts, blogs booth space, podcasts and Webcasts on EMS Garage.last_img read more


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first_img Share U.S. Coast Guard/Auxiliarist Rusty PumphreyThe two barges involved in a collision were removed from the Houston Ship Channel on May 15, 2019.Posted on Wednesday, May 15, at 2:59 p.m.The Unified Command responding to a spill of gasoline blend product that occurred last Friday in the Houston Ship Channel said on Wednesday afternoon it has successfully removed the two barges involved in the incident from the collision site.The U.S. Coast Guard, the Texas General Land Office, Port of Houston Fire Department and the company Kirby Inland Marine form the unified command that’s responding to the incident.The spill happened after a 755-foot tanker crashed into a tugboat that was pushing two barges. The tanker struck one of the barges and the other one capsized.The barges were taken to shipyards. The one that was damaged in the collision was transported to the Southwest Shipyard at Channelview. The other barge was taken to the Barbours Cut Turning Basin. There were no reports of release of product into the water as the barges were removed from the collision site.Cleanup operations continued and skimming vessels collected a small amount of product from sheen at the initial incident site. Additionally, crews will assess shorelines for any remaining presence of product.The boom that was deployed in some sensitive areas over the last several days will begin to be removed when crews determine those locations have sustained no impact from the spill.Water quality testing teams are conducting sampling and initial water quality test results are expected to be available on Thursday.The Houston Ship Channel is now operating without restrictions.Posted on Tuesday, May 14, at 6:02 p.m.The Unified Command responding to a spill of gasoline blend product that occurred last Friday said on Tuesday afternoon in the Houston Ship Channel that cleanup crews have successfully flushed, decontaminated and transferred all removable product from the damaged barge and they are continuing salvage operations on the capsized barge.The U.S. Coast Guard, the Texas General Land Office, Port of Houston Fire Department and the company Kirby Inland Marine form the unified command that’s responding to the incident.The spill happened after a 755-foot tanker crashed into a tugboat that was pushing two barges. The tanker struck one of the barges and the other one capsized.The gas blend product that spilled is reformate and authorities estimate the spilled amount is approximately 11,276 barrels. Initial reports said it was a 9,000-barrell spill.The cleanup and recovery process includes the deployment of approximately 20,000 feet of containment boom, a temporary floating barrier and skimmers. Seven skimmers are on scene and have recovered more than 3,825 barrels of product-water mixture. Additionally, air and water quality tests are underway. As of 1 p.m. on Tuesday, 5,079 air quality assessments had been taken and analyzed with no results showing above actionable levels. The Centers for Disease Control and Galveston County Health District report that environmental air sampling data from the community continue to be below levels of health concerns. The Texas Department of State Health Services has issued a seafood warning concerning the consumption of fish and seafood from portions of Galveston and Trinity Bays. More information on the seafood warning is posted on this website.The spill has also impacted wildlife, with three birds and a mammal having been found deceased on the damaged barge and numerous fish and invertebrates also having been found dead.Posted on Monday, May 13, at 4:40 p.m.Cleanup crews continue responding to a collision in the Houston Ship Channel that spilled approximately 9,000 barrels of gasoline blend stock last Friday.The U.S. Coast Guard, the Texas General Land Office, Port of Houston Fire Department and the company Kirby Inland Marine form the unified command that’s responding to the incident.The spill happened after a 755-foot tanker crashed into a tugboat that was pushing two barges. The tanker struck one of the barges and the other one capsized and remains aground just outside the channel.Salvage teams have secured the two barges in their current locations and continue to remove product from the damaged barge. Crews are preparing to perform salvage operations on the capsized barge.The flammable material that spilled is called reformate. Six skimmers are on the scene and have recovered more than 376 barrels of product-water mixture. In addition, responders have deployed more than 20,000 feet of boom, a temporary floating barrier, to control the spill.As of 3 p.m. on Monday, local officials said 4,735 air quality assessments had been taken in the community and analyzed with no results showing actionable levels. Response teams were also conducting water quality tests.The Houston Ship Channel is open but with some restrictions due to the incident.Posted on Monday, May 10, at 10:38 a.m.Officials say a 9,000-barrel gasoline blend stock spill that happened last Friday in the Houston Ship Channel isn’t a major health concern, but they have suspended oyster harvesting downstream until further notice and are investigating the accident that led to the spill.The flammable material that spilled is called reformate and a spokesperson for Port Houston said it’s a colorless, flammable liquid that’s toxic to fish.The spill happened after a 755-foot tanker crashed into a tugboat that was pushing two barges. One barge capsized and cleanup crews will have to cut through the steel bottom of the ship to pump out the remaining product. They’re also using boom, a temporary floating barrier, to control the spill.The U.S. Coast Guard and National Transportation Safety Board still aren’t sure what caused the accident, which has disrupted traffic on the channel near Bayport.Officials say so far two seagulls, one raccoon and “some fish” are believed to have died due to the spill. Fishermen are also being encouraged not to eat fish caught in certain parts of Galveston Bay.Residents in the area have complained of a gasoline odor. The National Weather Service has warned that people living nearby may be able to smell gasoline fumes.Speaking on behalf of the barge company, Jim Guidry said at a news conference they are monitoring air quality 24 hours a day. “We’ve not seen any levels that cause us concern for people’s health,” Guidry said. On Sunday, authorities said 2,700 air samples were tested and none have exceeded levels to cause concern.The Galveston Bay Foundation is collecting water samples.The cause of the collision is being investigated.Persons wishing to pursue a claim in the response to the incident can call 1-800-241-9010.last_img read more


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first_img LOUISVILLE, Ky. – University of Louisville women’s basketball signee Nyah Green will take part in the Jordan Brand Classic this Saturday at 6 p.m. ET.The Jordan Brand Classic, now in its 18th year, hosts the greatest male and female high school basketball players in the country. For the first time the brand’s marquee event will be held at Las Vegas’ newest sports and entertainment venue, T-Mobile Arena.The double-header will be held on Saturday with the Girls’ game tipping off at 6 p.m., followed by the Boys’ game at 8 p.m. PST.”We are constantly inspired by the next generation of elite basketball players and are excited to host the best of the best for Jordan Brand Classic.  We’re looking forward to treating this year’s rising athletes to a whole new experience in Las Vegas.” said Craig Williams, President of Jordan Brand.Green, also a McDonald’s All-American, comes to Louisville as the No. 12-ranked player in the class of 2019, according to espnW HoopGurlz. The five-star prospect is tabbed as the seventh-best player at the guard position. She is ranked seventh overall and as the third-best guard by Prospects Nation.Following her senior season, she was named USA Today All-American Honorable Mention after averaging 17 points per game. She led Bishop Lynch to a TAPPS 6A state runner-up last season, averaging 18.7 points, 8.0 rebounds and 2.1 assists in 37 games. At the conclusion of the season, she was named TAPPS 1-6A MVP. Story Links She averaged 14.9 points and 5.0 rebounds as a sophomore when Bishop Lynch won the TAPPS 6A state championship. She was a first-team all-state selection.For the latest on Louisville women’s basketball, visit GoCards.com, or follow the team’s Twitter account at @UofLWBB or on Facebook at facebook.com/UofLWBB.Print Friendly Versionlast_img read more


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first_img This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. The Internet offers us an abundance of options when selecting everything from bicycles to mates that is unprecedented in human history. Although we may think that the extra options are good, new research has shown that we may be more satisfied when choosing from fewer options – and we may not even be cognitively equipped to correct this misconception.Throughout most of human history, we’ve had significantly fewer options for choosing a mate, and so we would strongly welcome any additional options when they came along. For instance, when our neocortex was developing, in part to deal with social networks, the average human group consisted of roughly 150 individuals. Healthy group members of reproductive age of the opposite sex would total about 35 – slim pickings, by the Internet’s standards. Because we developed in this kind of social environment, we have a tendency to desire ever more options. That’s why, for example, people are enticed by dating Web site Match.com’s offer of “millions of possibilities.” But, as a team of researchers has shown in a recent study, this abundance of options may not make the chooser feel or choose any better than a pool of just a half dozen or so options. Psychologist Alison Lenton from the University of Edinburgh, Barbara Fasolo from the London School of Economics and Political Science, and cognitive scientist Peter Todd from Indiana University have presented their findings on this subject in a recent issue of IEEE Transactions on Professional Communication.As the researchers explain, people tend to anticipate that they’ll feel better about “shopping for a mate” when there is a large number of options. However, in actuality, people feel equally good when faced with few as opposed to many options. The scientists performed two experiments demonstrating this clash between anticipation and experience. In their first experiment, the researchers asked 88 participants (with an average age of 22) what they thought was the ideal number of potential mates to choose from, with a range between 1 and 5,000 options. Participants judged each set (very small to very large) of potential mates on four criteria: expected difficulty of making a selection, anticipated satisfaction with their decision, anticipated regret after making their decision, and expected enjoyment of the selection process. Coat the ravens evermore? To protect tortoises, officials test spraying oil into birds’ nests Citation: Online Dating: Where Technology and Evolution Collide (2008, June 26) retrieved 18 August 2019 from https://phys.org/news/2008-06-online-dating-technology-evolution-collide.html Explore further When searching for a soul mate, you might think that the more options, the better. But the rise of technology – notably, the Internet – has thrown a wedge in that perception. On average, participants predicted that they would be overall most satisfied when selecting from about 20-50 possible mates. So, in the second experiment, the researchers investigated how satisfied people were when choosing a mate from this range compared with the less favored fewer options. Interestingly, they found that participants who chose from 20 personal profiles had roughly similar experiences compared with participants who had to pick from just four profiles. Also, participants’ actual experiences when faced with four options were significantly better than anticipated.As the researchers summarized, “the expected preference for the larger set-size in terms of more enjoyment and satisfaction and less regret did not materialize.” Instead, there is a significant mismatch between what people think they will feel and what they actually feel, the team concluded.Misjudgment of an optimal number of options has been observed in several other situations besides choosing a mate. Generally, the greatest disadvantages when having more options include being more frustrated by the complexity of the selection process, sometimes not making a selection at all, and experiencing decreased satisfaction and increased regret after making a selection. (When you’re faced with a million possibilities, you have a much smaller chance of picking the “right” one than if you had to pick from just four.)The study also offers suggestive evidence that people aren’t paying very close attention to all of the various information provided in the profiles when they have many profiles to sift through and, thus, they might be missing out on interesting/suitable potential mates in this choice context.“The information overload result was well known to consumer researchers since the ‘70s,” Fasolo told PhysOrg.com. “But the context was always consumer – a bit artificial and more ‘novel’ in an evolutionary sense. It was not at all obvious that the same result would occur in the more naturalistic context of mate choice. True, we are examining a more modern mate choice world – not sequential encounters in the jungle, but simultaneous fast-paced encounters with men zooming from one café table to the next – to which humans are relatively less accustomed (though lekking animals are). So, all in all, I would say that the fact that greater variety backfired even in the context of mate choice was non-obvious.”Researchers have previously tried to explain our misjudgment of option number in evolutionary terms. At the time our brains were evolving to deal with making decisions, humans rarely had too many options to deal with. Therefore, we’re not adapted to deal with the excessive numbers of choices available today. The Internet, which has no physical space limitations, presents us with a problem that never existed for our ancestors. (As the researchers note, about 1% of the 600,000,000 people who use the Internet visit online dating sites.)After millions of years of seeking more variety under conditions where variety was relatively limited, it may be very difficult to persuade people that more isn’t always better. For one thing, people may not have a point of comparison where they can experience the benefits of fewer options. Also, recognition of the disadvantages may not come until much later on. Further, even if we do learn from our experiences, it may not matter much. Research has shown that people’s expectations, rather than previous actual experiences, play a larger role in determining whether they will participate in the same event in the future. In light of these findings, the researchers suggest that Web designers of online dating sites consider this contrast and try to appease people’s desire for more options while making it easier to narrow down large sets. Currently, some sites do the opposite: when a search results yields fewer than 50 (or more, in some cases) profiles, the site encourages users to broaden their search criteria. Instead, the researchers encourage developers to keep in mind that they must balance people’s desire for more choices with the knowledge that giving people such choices may lead them to evaluate potential mates in a more superficial way.“I find it interesting (and a bit worrying) that the underestimation of the costs of too much choice which we (and other consumer researchers alike) find plagues not just the daters, but the designers of dating Web sites,” Fasolo said. “If we want people to make sensible choices, researchers need to ‘nudge’ (to say it with Thaler and Sunstein) dating Web site designers towards simpler and more manageable Web sites.”More information: Lenton, Alison P.; Fasolo, Barbara; and Todd, Peter M. “’Shopping’ for a Mate: Expected versus Experienced Preferences in Online Mate Choice.” IEEE Transactions on Professional Communication, Vol. 51, No. 2, June 2008. Copyright 2008 PhysOrg.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of PhysOrg.com.last_img read more